How to Deliver a Powerful Speech
James Malinchak
Do you want to deliver a powerful speech that will leave your audience wanting more? To become a speaker and be successful with it, you must have quality material. Your speech is your main artillery. Delivering weak, forgettable speeches is damaging to your speaking career. You will get negative feedbacks; you won't sell your products, and you won't get any referrals. Your undeserved compensation after the disaster of speech may very well be your last. Unless you avoid that altogether. In making and delivering speeches, there is a formula so easy to implement and it is so effective that it almost ensures you have a dynamite speech. The main principle here is to know the collective psychology of the audience. A good speaker knows what audience wants to hear and what motivates them. Firstly, your introduction must GRAB ATTENTION. Naturally, most people will remember the intro and the closing of your performance. That is why it is so important to start right. A good introduction can be a lot of things. You can either give a joke, interesting story, amazing fact or statistic; hey, you can even do cartwheels and somersaults if that's your thing. The point here is that you must GRAB the INTEREST and ATTENTION of the crowd! By the way, introductions must be relevant to the topic. Introduction which has no bearing to the topic, no matter how catchy, is just downright silly. To deliver a powerful speech, keep in mind that the success of the jump is mainly determined by the lift off! Next, give your audience a preview of what you are going to cover. Kind of like a preview, it gets the audience pumped up and ready for your speech. Next you want to really get into the material, this is where you share your experiences, stories and give key points about your topic. Let the stories teach the principles. Stories are powerful tools in giving lessons. Also, it should be noted that people like to hear about your pain and personal struggles and how you overcame the adversity. People just love success stories and through this you are building rapport and credibility. The audience won't hear you until they know you! Points are better delivered by chunks. You can enumerate them as you support them with stories or quotes. The audience won't have a hard time following you. Also, it'll be easy to summarize the material later. Keep in mind to always have a break and keep a portion of your speech for audience involvement through the use of discussions or a question and answer section. After delivering the body of your material, it's time to summarize the most important parts. You should not only recap the speech but you are also, indirectly implying that you have delivered what is promised in your opening. Your credibility and trustworthiness will shoot through roof at this point. If you have a product proposal, this is the best time to offer it. If you have followed the formula, your products will sell like pancakes after your speech. Last but not least, close your speech in a way that the audience will never forget you and what you have said!
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